David M. Tobin
David Tobin joined the Jones Graduate School's full-time faculty in 2007 after 25 years in the advertising business. Prior to that, he taught English at Colorado State and Emory Universities.
As a copywriter and creative director, first with Ogilvy & Mather for 18 years and then Richards/Carlberg, David worked on multimedia advertising campaigns for clients such as Shell Oil, the Shell MasterCard, IBM, the Nuclear Energy Institute, the Houston Chronicle, H-E-B, Central Market, METRO, Child Advocates, the Houston Texans, and the Museum of Fine Arts Houston. He handled everything from writing and co-producing national TV commercials to managing speechwriting duties for C-level executives. He has been a guest speaker at a number of college campuses, from Duke to Texas Tech, on behalf of the New York-based Advertising Educational Foundation (www.aded.org).
Education:
| B.A. (1972) University of Michigan |
| M.A. (1974) Princeton University |
| Ph.D. (1977) Princeton University |
Books
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Tobin, David N. 1983. The Presence of the Past: T.S. Eliot's Victorian Inheritance. UMI Research Press
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Tobin, David N. and Timpson, William. 1982. Teaching as Performing: A Guide to Energizing Your Public Presentation. Prentice-Hall
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| Journal Articles |
Tobin, David N. 2005. "Notes from an Associate Creative Director: 5 lessons for the care and feeding of a creative dept." ADWEEK, Vol. XLVI, No. 13, p. 17
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Tobin, David N. 1989. "Corporate sloganeering From One Who Knows." Advertising Age, Vol. 60, No. 53, p. 34
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