Companies must not only bring in new clients and customers, they need to keep the ones that they have. University Connections can help an organization do both.<br>

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Understanding Basic Survey Design

When gathering primary data for your sales and marketing efforts, the design of your survey instrument is a crucial element for having useable information when all the work is done. You must first ask yourself the right questions about what you want to obtain from the survey data and how you will use the information. In this workshop, we will go through the decision-making process for creating the right questions. Then, we will discuss ways to test your initial draft to refine it further. Finally, we will close with a few thoughts about how the application of the data you collect will help define the way you want to frame the questions.


Additional Sales and Marketing courses:
Sales Force Effectiveness
Networking
Driving New Business
Expanding Current Business
Designing Electronic Surveys
Conducting Effective Informational Interviews