University Connections can help you develop an effective external relations strategy, which will allow you to build and maintain a positive corporate image and manage crisis communications.

Offering the highest quality training, consulting,
coaching, and editing services tailored to your company

Using Communication to Drive Major Change

Any effective change management requires change communication. This course will help organizations use communication to foster the changes needed in their organizations. It will introduce our copyrighted and proven approach to using strategic employee communications to drive broad-based change within an organization.

The course will include the following topics:

•  Using strategic employee communication to

•  Educate employees in company expectations or organizational changes

•  Motivate and create employee support for changes

•  Limit misunderstandings that may damage productivity

•  Open channels of communications up, down, and across the organization

•  Align employees behind the company's strategic and overall performance improvement goals

• Developing an understanding of how to create and use change visions to guide an organization during major change
• Creating a profile of an effective change communication program by analyzing change program best practices
• Emerging with an approach to employee communication that will help your company successfully accomplish major change


Additional Internal and External Relations courses: