•  Using strategic employee communication to do the following:

    •  Educate employees in company expectations or organizational changes

    •  Motivate and create employee support for changes

    •  Limit misunderstandings that may damage productivity

    •  Open channels of communications up, down, and across the organization

    •  Align employees behind the company's strategic and overall performance improvement goals

•	Developing an understanding of how to create and use change visions to guide an organization during major change
•	Creating a profile of an effective change communication program by analyzing change program best practices
•	Emerging with an approach to employee communication that will help your company successfully accomplish major change

Read Deborah J. Barrett’s article on Change Communication Additional courses on internal communication:
•	Managing at the Speed of Change
•	Improving Organization Performance though Strategic Employee Communications